Plantronics Named Awardee for 2014 Market Share Leadership Award by Frost & Sullivan

Plantronics revealed and named by Frost & Sullivan as the 2014 Market Share Leadership Awardee.

The company was recognized by Frost & Sullivan because of the strength and leadership displayed in the contact centers and office headset category, as well as the growth and innovation, which helped the industry move forward. Frost & Sullivan also saw Plantronics’ strong passion and commitment to technological developments with its Unified Communications headset space. In addition, the company’s well-developed voice partner and distribution network is said to be something to commend. This is the second year that Plantronics received an award from Frost & Sullivan after taking home the Visionary Innovation Award, specifically for the company’s excellent efforts on unified communication and collaboration category.

Frost & Sullivan’s Senior Industry Analyst Mohamed Alaa Saayed is continuously impressed with how Plantronics is able to creatively innovate its headsets in order to meet the demands of work for today’s workspaces. According to Saayed, “Being in the forefront of headset innovation, Plantronics has successfully established itself as one of the most respected brands in the traditional enterprise communications space and now in demanding unified communications environments.”

Plantronics’ Senior Vice President of Products, Renee Niemi, is exceptionally thankful for the recognition given by Frost & Sullivan. According to Niemi, “At Plantronics, we dedicate our full attention to understanding and staying ahead of communication and collaboration challenges. With that mission in mind, it’s extremely gratifying to be recognized by Frost & Sullivan as a visionary leader in the customer service and unified communications space, and we’re excited to play a part in its ongoing evolution.”

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Predicting the growth of the unified communications in the office headset and global contact center industry, Frost & Sullivan believes that from the 2003 UC-enabled headsets revenue of $281.4 million, which is 26.5% of the entire revenue in the market, it will increase to an outstanding $1 billion when the year 2020 comes.

According to Frost & Sullivan, Plantronics has been a great innovator of the unified communications space ever since headsets were launched to unify desk phones, mobile phones, and softphones. Furthermore, Frost & Sullivan said, “The availability of a wide range of UC headset options, coupled with increasing growth of UC functionality and the continuous integration with major UC platforms, have allowed Plantronics to stay at the forefront in providing UC headsets.”

Frost & Sullivan described Plantronics as a lot of things. They termed Plantronics’ products as “outstanding” in terms of specific aspects which are:

• Functionality
• Depth
• Scale

This term is also applied to the company’s focus on customer value and unending commitment to the industry’s development. The company’s innovative efforts are varied and diverse. It started way back when the very first headsets for call centers were made until today’s smart headsets. This is the reason why the company is one of the visionary pioneers in the communications and headsets industry.

Plantronics have a well-developed program, where they help their partners when it comes to aspects like:

• Certification
• Marketing
• Sales
• Technical support
• Training

This is called the Plantronics Connect partner program. In order for the program to be efficient and effective, the program is revised from time to time in order to guarantee excellence in an ever-changing market condition. This is very helpful in providing solutions, which can be part of the communications sales strategies.

Some of the key partners of Plantronics are the voice vendors:

• Avaya
• Cisco
• Microsoft

With alliances of the company with these key players, they are able to improve and produce differentiators, which are great for customer satisfaction. This is why Frost & Sullivan said, “It is no wonder that Plantronics headsets are found in 100 percent of the Fortune 100 companies.”